OUR DESIGN PROCESS

We believe in the integrity of the design process, curiosity and playfulness with a hands-on approach led by our experienced background in product design, strategy, and material design.

WORKFLOW

Research & Identify

We enjoy the early often non-linear work of distilling through brand history, user insights, past products, user pain-points to map out the future of how to solve problems while maintaining brand authenticity. At heart, we are researchers, designers, and athletes. A combination that allows us to break complex, ambiguous challenges down into clear, bite-sized opportunities that teams can actually ideate around and act on. No matter the project: be it softgoods or footwear, technical or lifestyle, this is our approach.

Ideate IRL

We believe that ideation begins with a pen and a discussion, but comes to life in the physical. Our ideation process is heavily rooted in thinking through ideas IRL. Lo-fi prototyping, material explorations, and vignette modeling is how we remain curious as designers and always keep innovation at the forefront of our projects.

Test Vigorously & Repeat

For us, “refinement” means form and usability enhancement. We put equal importance on redlining, prototype-chopping, and real world testing. Turning all of these knobs exposes usability pain points that are sometimes not immediately obvious.

*A product isn’t complete until all failure points have been exposed. We think it paramount to test beyond the limits of use-case––because some consumers will.