MycoWorks, a biomaterial company, created a fungal growing platform called “fine mycelium.” Their product, Reishi, is made like leather but has different qualities.

We were asked to launch Reishi as a real alternative to leather. Since the alternative-leather market was full of leather copies, we aimed to highlight Reishi’s unique qualities instead of comparing it to leather. Our campaign focused on introducing Reishi as a completely new material. We collaborated with tanning experts and leather finishers to enhance Reishi’s color, shape, texture, and overall nature.